For the past two weeks we’ve discussed the implications of Google’s dominance of search as well as how search engines act as gatekeepers, how the way we search is changing with new tools and technology, and that the meaning (and future) of search is largely dependent upon our expectations. We also took a look at some of Google’s core business strategies:
- Draw consumers and $$ follows: Google firmly believes that if you share great content that draws a wide audience, money and revenue will follow
- Provide specific tool to fill unspecific needs: Generate new products that leverage your existing expertise, then find the demand
- Let others work in your lab: Free access to tools and data allow outside developers to take Google to places it hasn’t gone before
- Expect failures: Just fail early, before you’ve invested too much
Beyond Google, we also discussed the relationship between Bing and Facebook, as well as alternative search engines that rank serve information in different ways. Make sure you check out DuckDuckGo and Blekko for a look at two new options.
For your blog post this week, consider Google’s mission: “Organize the world‘s information and make it universally accessible and useful.” From tags to linking to rich content, how are you making your blog more relevant to Google or those searching for you? Demonstrate your SEO and SEM savviness with your post.
Shermanator1111 Blog – http://wp.me/p1Pric-Z
A look at the very popular World Series and how I can make my blog get a few more hits.
Ihuoma Ukoh
Take An Intermission
“Stay Connected!”
Highlighting the importance of optimum blog engagement…
Eric Schulman
“Moving the Chains”
This week I try to take a page from the Google playbook in optimizing search engine results.
Erica Wright
theWRIGHTentertainment
“Kim Kardashians Divorce”
I believe this is blog 7 🙂
http://thewrightentertainment.wordpress.com/
Why not talk about what everyone else is talking about, right? It’s juicy, it’s funny, a waste of time and just plain silly. But, we love it.
Alexandra Fischer
New Around Town: Blog #7
“The Quest for the Perfect Cup of Hot Cocoa”
http://afischtank.wordpress.com/2011/11/01/the-quest-for-the-perfect-cup-of-hot-cocoa/
Lindsay Nyce
DC Doggie
“Miracle Dog Makes Headlines”
http://dcdoggie.com/2011/11/01/miracle-dog-makes-headlines/
Luis Gonzalez
Social Media Consultant
“Improving Your Websites SEO”
http://www.luisogonzalez.com/improve-your-websites-seo/
I use an example of a future client to illustrate current failures and successes.
Afua Anokwa
Life With Flair
Blog #7
“Birthday Joy” – Highlighting all the free swag, discounts and gifts on your birthday.
http://lifewithflair.wordpress.com/
Sheehan Trippel
Spaghetti Kisses and Cantaloupe Boats
“In the Meadow, We Can Build a Snowman”
http://spaghettikissesandcantaloupeboats.wordpress.com/
Kimberly Woolf
foodtruckdiva
Blog #7 – Starving in Waiting Rooms
New recipe and post about search engines! http://gritsandgrains.wordpress.com/
Therese Quiao
Dior & Debauchery
“M Missoni for OrphanAid Africa”
http://dioranddebauchery.com/2011/11/01/fashion-for-a-cause-m-missoni-for-orphanaid-africa/
Stephanie Calabrese
My article this week is called : Listen to this: Galvao
I talked about an upcoming band in Montreal who’s got great talent.
My way of making my article more “SEO” was by linking and tagging everything I thought would be current within Google searches, as well connecting the readers to the band’s websites.
I also added more social websites to connect to such as Digg and Google 1+.
Searching for fitness
Lynn – Burger Blog
“Google loves authority websites, so try to make yours as relevant as possible”
Jessica Weaver
Weekly blog post #7
Sunday Brunch in Columbia Heights
Darienne Gutierrez
Let’s Talk Food
Flying Yenta
Organic: It’s Not Just about Tomatoes Anymore
http://flyingyenta.wordpress.com/2011/11/01/organic-its-not-just-about-tomatoes-anymore/
This post looks at the difference between SEO and SEM in layman’s terms and uses the Edelman Trust Barometer to explain why both are important
(Wrote this earlier but forgot to post in these comments!)
The original post on SEO and SEM just got a new, niftier title
“Being Visible: Sleeping Beauty, SEO and SEM”
http://flyingyenta.wordpress.com/2011/11/01/being-visible-sleeping-beauty-seo-and-sem/