By 2014, mobile will be the most common way of accessing the internet. Last night in class we learned that:

  • More Americans own Smartphones than hold a bachelor’s degree or speak another language in their homes.
  • Nine in 10 smartphone owners (87%) used their phones as Internet portals — about 78% of them did so every day.
  • Nearly a third of smartphone owners use their device as their primary Internet connection.
  • More than 10 billion apps were downloaded last year, and that’s expected to grow 10x by 2015.

    • We also discussed how mobile phones are now being tapped for gaming, content sharing, advertising and search, helping organize wealth of information and making that information easily accessible on the go. Google has seen mobile search grow at an exponential rate — it’s increased five-fold worldwide in the past two years. That rate of growth is comparable to the early days of Google’s desktop search! People aren’t searching for different things on mobile, they’re just searching at different times; mobile search tends to pick up in the evenings and on weekends, when consumers are on the go and ready to make a decision.

    For your post this week, identify a mobile app or tool related to your blog’s subject matter (it can be one you’re already using, if it’s related) and review it for your readers. Post a link to your piece here.