For the past two weeks we’ve discussed the implications of Google’s dominance of search as well as how search engines act as gatekeepers, how the way we search is changing with new tools and technology, and that the meaning (and future) of search is largely dependent upon our expectations. We also took a look at some of Google’s core business strategies:

  • Draw consumers and $$ follows: Google firmly believes that if you share great content that draws a wide audience, money and revenue will follow
  • Provide specific tool to fill unspecific needs: Generate new products that leverage your existing expertise, then find the demand
  • Let others work in your lab: Free access to tools and data allow outside developers to take Google to places it hasn’t gone before
  • Expect failures: Just fail early, before you’ve invested too much

Beyond Google, we also discussed the relationship between Bing and Facebook, as well as alternative search engines that rank serve information in different ways. Make sure you check out DuckDuckGo and Blekko for a look at two new options.

For your blog post this week, consider Google’s mission: “Organize the world‘s information and make it universally accessible and useful.” From tags to linking to rich content, how are you making your blog more relevant to Google or those searching for you? Demonstrate your SEO and SEM savviness with your post.