This week we learned that the increased use of digital campaigning, combined with more reliance on social networks for news and information, has raised the expectations of constituents seeking to interact with their governments. In fact, according to Pew Research, citizen interactions are moving beyond the website 31% of online adults use tools such as blogs, social networking sites, email, online video or mobile to find government info government information.

Most importantly we learned how leveraging new forms of content has become central to the evolution of governments’ social presences. For your blog post this week, feel free to write about whatever you want, but use two types of content you’ve never used before. Never posted an audio file? Here’s your chance! Share your post in the links below.