As you start your final projects, you should be analyzing the blogs and other online presences of major brands or organizations. For many of you, your blogs have been about issues or subjects closely aligned with corporate interests or products, so you may be finding sites or social networking profiles useful to your own work.

For your post this week, look for a blog or online resource driven by a brand, company, media outlet or government agency that covers topics similar to your blog. How is this site different than your blog? Is it more or less credible? Is it transparent about who is producing content? How well does the blog engage its targeted community. Share your evaluation of this blog and let your readers know whether you think it’s worth visiting.