In teams of two, you will be responsible for completing a landscape analysis of a company or organization that I’ve assigned you.

As part of this assignment, you should use the tools and platforms we’ve discussed in class this semester to investigate the online and social presence of your assigned company or organization. Is there a corporate blog? How is it used? What sort of social networks or communities is it active on? What sorts of online conversations during the past year have featured your assigned subject and what types of influencers are driving those conversations?

Your analysis and evaluation is due in a 5-7 page paper, which should be turned in the night your team shares its findings with the class in a 10-15 minute presentation.